Niche Digital Conference, September 26-28, 2011

Ten, Nine, Eight, Seven, Six,

Monday, September 26, Day #1

www.nichedigitalconference.com

mini-niche keynotes

8:30 AM – 9:30AM

Session #1

10:00 AM – 11:00 AM

Setting Up Your Revenue-Centric Website Ryan Dohrn – President, Brain Swell Media

Learn the ins and outs of designing a magazine web
site that draws in ad dollars. From flow to colors to
eyeball tracking, simple changes can drive traffic
and revenue sky high. Ryan Dohrn shares real world
examples of magazine sites that are good (and bad)
and what you can do to make your site great. Ryan will
give you 17 quick fixes guaranteed to double your site’s
revenue potential.

Jeff;Bruss: Become a Media Superhero!

Adam;Japko: Social Media Marketing for Dollars!

Mobile Web Mojo Jeff Bruss – President, Cole Publishing

The mobile marketplace is exploding! Ensure that your digital strategy doesn’t ignore this huge growth opportunity. Jeff will discuss mobile user interface, user experience, creating mobile websites, Web-based apps, and more to help you to excel in this ginormous marketplace. Learn how to create cost-effective mobile Web applications that can run cross-platform and make you look like a big-time publisher, when you might simply be a tiny-time niche magazine.

E-NewsletterMania Joe Ferrick – VP Web Development, New Bay Media

Turn your eNewsletter into a multi-tasking marvel!
A good eNewsletter (or t wo, or three) can not only
strengthen audience relationships, but also boost web
traffic and open up new revenue streams. Joe Ferrick
will show you everything, from how to manage editorial
and revenue goals while optimizing advertising perfor-
mance to subscriber satisfaction and ensuring mobile
compatibility.

Session #2

11:30 AM – 12:30 PM

Bundled Sale Action Plan! Holly Scott – Publisher, Mountain Living

Learn how to package your media products to give your advertisers a fully integrated advertising platform. Holly will dispel the mystery surrounding integrated sales packages – making them simple to present to new and renewal clients. You’ll get easy to follow examples of how to combine and price your online and offline media in one sweet package. Learn how to structure, price, and convey packages your prospects will snap up!

Yes, There’s an App for That!

Alan Zeichick -- Executive Vice President, BZ Media

There’s an app for everything…. But before you build an app for your publication, website, content and community, be clear about what you’re doing — and why. This session will explore smart phone apps, tablet apps, and when a Web-based strategy is right. Learn how apps and mobile websites can strengthen your brand, serve readers, connect advertisers with readers, build community, leverage content, and grow your bottom line.

E-Marketing Roundup

No theory, just the facts. Learn from our 2 eMarketing Pros as they dissect real world examples of eMarketing success. If you are looking for audience or revenue, you need to build on proven strategies... This Super-Duo will show you what has already worked! From eNewsletters that drive web traffic, to social media ideas that build audience to old school e-marketing tips that publishers often overlook... these case studies will give you practical ideas to implement right away.

Lunch & Digital keynote

Dan;McCarthy: The Niche Digital World—It’s not smoke and mirrors!

12:30 PM – 1:45 PM

Session #3

2:00 PM – 3:15 PM

“Foundational” Niche Audience Development

No users = no revenue. End of story. But what are the strategies you need to deploy to grow the audience you deserve? Whether you are a rookie or a seasoned publisher, come learn the ABCs of audience development in the digital space. The focus of this session is on the basics, but don’t be fooled... just one great idea could grow to thousands of users in new traffic. From basic SEO to 101 social media contesting, learn the ins and outs of where to start and what to expect.

Why the Heck am I Doing This? (Or, How You Can Learn to Stop Worrying and Love Social Media)

Joe Pulizzi – Founder, Content Marketing Institute

Joe will show you how his media brand has leveraged social media to generate audience, attention, and increases in revenue across the board ( Yes! Because of social media!) This session is perfect for anyone who truly needs to “grok” social media strategy. Understand the method behind the madness and learn how to leverage Twitter, Facebook, LinkedIn, and Blogs into dollars.

Results, Results, Results! Measuring Engagement in Digital Advertising Brad Fuhr – Affiliate Sales Manager, Emmis Interactive

Digital advertising can help your advertisers deliver engaging, creative ad concepts that rock your readers’ worlds! But to succeed (and capture the next sale!) you need to measure the results of your digital campaigns and communicate those results to advertisers. Brad will discuss the latest trends in digital advertising and break down case studies from Los Angeles Magazine, Frontiers Magazine, and Texas Monthly.

Session #4

3:45 PM – 5:00 PM

Putting the “Social” in Social Media Joe Rassenfoss – President, R&R Media

How are businesses large and small using social media to reach their customers and have conversations? What strategies have been successful? Joe Rassenfoss will walk you through the current social media landscape and then zero in on several companies, ranging from retailers to media outlets, who have built audiences using original content via social media such as Facebook, blogs and e-mail.

“Advanced” Niche Audience Development

So, nothing is resonating with your audience? Same traffic month after month? It’s time to take your program to a higher level of audience engagement and boost your web traffic from good to great. Give your online readers a reason to stay with expanded content and user driven content matches. Fill in the gaps and learn what other publishers are doing to drive new audience views, reduce bounce rates, and grow unique users.

Digital Magazine Show and Tell

The proof is in the product! Three of your fellow publishers and editors will share what they have done to make money by utilizing digital magazine technology. Get personal advice from people who have seen digital success first-hand. From production issues to selling ads, use of rich media, to learning where they went wrong, and where they went right!