Ten, Nine, Eight, Seven, Six,
Monday, September 26, Day #1
8:30 AM – 9:30AM
10:00 AM – 11:00 AM
Setting Up Your Revenue-Centric Website
Ryan Dohrn – President, Brain Swell Media
Learn the ins and outs of designing a magazine web
site that draws in ad dollars. From flow to colors to
eyeball tracking, simple changes can drive traffic
and revenue sky high. Ryan Dohrn shares real world
examples of magazine sites that are good (and bad)
and what you can do to make your site great. Ryan will
give you 17 quick fixes guaranteed to double your site’s
Jeff;Bruss: Become a Media Superhero!
Adam;Japko: Social Media Marketing for Dollars!
Mobile Web Mojo
Jeff Bruss – President, Cole Publishing
The mobile marketplace is exploding! Ensure that your
digital strategy doesn’t ignore this huge growth opportunity.
Jeff will discuss mobile user interface, user experience,
creating mobile websites, Web-based apps, and more to help
you to excel in this ginormous marketplace. Learn how to
create cost-effective mobile Web applications that can run
cross-platform and make you look like a big-time publisher,
when you might simply be a tiny-time niche magazine.
Joe Ferrick – VP Web Development, New Bay Media
Turn your eNewsletter into a multi-tasking marvel!
A good eNewsletter (or t wo, or three) can not only
strengthen audience relationships, but also boost web
traffic and open up new revenue streams. Joe Ferrick
will show you everything, from how to manage editorial
and revenue goals while optimizing advertising perfor-
mance to subscriber satisfaction and ensuring mobile
11:30 AM – 12:30 PM
Bundled Sale Action Plan!
Holly Scott – Publisher, Mountain Living
Learn how to package your media products to give your
advertisers a fully integrated advertising platform. Holly
will dispel the mystery surrounding integrated sales
packages – making them simple to present to new and
renewal clients. You’ll get easy to follow examples of
how to combine and price your online and offline media
in one sweet package. Learn how to structure, price, and
convey packages your prospects will snap up!
Yes, There’s an App for That!
Alan Zeichick -- Executive Vice President, BZ Media
There’s an app for everything…. But before you build an
app for your publication, website, content and community,
be clear about what you’re doing — and why. This session
will explore smart phone apps, tablet apps, and when a
Web-based strategy is right. Learn how apps and mobile
websites can strengthen your brand, serve readers, connect advertisers with readers, build community, leverage
content, and grow your bottom line.
No theory, just the facts. Learn from our 2 eMarketing
Pros as they dissect real world examples of eMarketing
success. If you are looking for audience or revenue, you
need to build on proven strategies... This Super-Duo will
show you what has already worked! From eNewsletters
that drive web traffic, to social media ideas that build
audience to old school e-marketing tips that publishers
often overlook... these case studies will give you practical ideas to implement right away.
Lunch & Digital keynote
Dan;McCarthy: The Niche Digital World—It’s not smoke and mirrors!
12:30 PM – 1:45 PM
2:00 PM – 3:15 PM
“Foundational” Niche Audience Development
No users = no revenue. End of story. But what are the
strategies you need to deploy to grow the audience
you deserve? Whether you are a rookie or a seasoned
publisher, come learn the ABCs of audience development in the digital space. The focus of this session is
on the basics, but don’t be fooled... just one great idea
could grow to thousands of users in new traffic. From
basic SEO to 101 social media contesting, learn the ins
and outs of where to start and what to expect.
Why the Heck am I Doing This? (Or, How You Can
Learn to Stop Worrying and Love Social Media)
Joe Pulizzi – Founder, Content Marketing Institute
Joe will show you how his media brand has leveraged social
media to generate audience, attention, and increases in
revenue across the board ( Yes! Because of social media!) This
session is perfect for anyone who truly needs to “grok” social
media strategy. Understand the method behind the madness and learn how to leverage Twitter, Facebook, LinkedIn,
and Blogs into dollars.
Results, Results, Results! Measuring Engagement
in Digital Advertising
Brad Fuhr – Affiliate Sales Manager, Emmis Interactive
Digital advertising can help your advertisers deliver
engaging, creative ad concepts that rock your readers’
worlds! But to succeed (and capture the next sale!) you
need to measure the results of your digital campaigns
and communicate those results to advertisers. Brad will
discuss the latest trends in digital advertising and break
down case studies from Los Angeles Magazine, Frontiers
Magazine, and Texas Monthly.
3:45 PM – 5:00 PM
Putting the “Social” in Social Media
Joe Rassenfoss – President, R&R Media
How are businesses large and small using social media to
reach their customers and have conversations? What strategies have been successful? Joe Rassenfoss will walk you
through the current social media landscape and then zero
in on several companies, ranging from retailers to media
outlets, who have built audiences using original content via
social media such as Facebook, blogs and e-mail.
“Advanced” Niche Audience Development
So, nothing is resonating with your audience? Same traffic
month after month? It’s time to take your program to a
higher level of audience engagement and boost your web
traffic from good to great. Give your online readers a reason
to stay with expanded content and user driven content
matches. Fill in the gaps and learn what other publishers
are doing to drive new audience views, reduce bounce rates,
and grow unique users.
Digital Magazine Show and Tell
The proof is in the product! Three of your fellow publishers and editors will share what they have done to make
money by utilizing digital magazine technology. Get
personal advice from people who have seen digital success first-hand. From production issues to selling ads,
use of rich media, to learning where they went wrong,
and where they went right!
Super-Fun Welcome Reception Party Chicago Style!
Incredible networking party at Chicago’s best old-school pizza emporium! Great food,
drinks and merriment will be had by all in this famous Gold Coast Chicago pizzeria!