Niche Digital Conference, September 26-28, 2011

niche keynotes

AM Mini-Keynotes

Become a Media Superhero!

Jeff Bruss

President, Cole Publishing Holy Online Revenue, Batman! Can you say comic-book-themed keynote? Be more than a publisher, become a media superhero! We went from practically non-existent online revenues a few years ago to $1 million dollars+ online revenues (and higher profits) today!

Utilize all the tools in the social, digital and interactive galaxy to dazzle your customers and make your bottom line soar. Strap on your gadget belt and fight lame ideas with fresh-squeezed concepts for mobile, video and more. Jeff Bruss of COLE Publishing will stretch your thinking and give you a whole new attitude toward your digital revenue opportunities.

Social Media Marketing for Dollars!

Adam Japko

President, DigitalSherpa We tripped over the real juice behind social media building and managing campaigns for 1500 advertisers at DigitalSherpa... so we figured we better apply those lessons to our own media businesses. It’s not simple and takes time away from the usual, so it’s not ok to casually wonder about ROI. Hear about three outcomes that will make sense to you, keep you and your staff motivated, and serve as a compass for your social media campaign. The session will cover easy ways to get organized creating engagement and content, how to think about new audiences and platforms, and some ways to develop revenue that will make it all feel worthwhile.

Lunch Keynote

The Niche Digital World--It’s not smoke and mirrors!

Dan McCarthy

Chairman/CEO, Network Communications, Inc.

What do you know? The question for your niche media brand isn’t what you know about digital. It’s what you know about your audience, and what you need to know about digital media to make the knowledge matter. In an exclusive keynote address, long-time publishing veteran and digital innovator Dan McCarthy will unveil the 4 key audience insights you need; the 8 ways those insights matter for customers; and the 16 digital media skills your organization needs to make it all come together.

Online Video Workshop Keynote

Curation: Finding Needles in the Digital Haystack Steven Rosenbaum

Author, Curation Nation Mountains of text. Millions of images. Thousands of hours of video. And all Google does is make the digital haystack slightly smaller. So who’s going to help your readers find what they’re really looking for? Why you, of course! Mainstream sites like The Drudge Report and The Huffington Post have made it big by curating content that appeals to their readers, and it’s time for niche publishers to do the same. Steven Rosenbaum will show you how to use curated content, particularly video, to add value to your sites and make sure that your readers don’t have to go anywhere else to get what they’re looking for.