Presented by our friends at:
Online Video 101--An Introduction to Online Video Production, Platforms, Technology, and Terminology
8:30 AM - 9:15 AM
Online video is no longer only the domain of keyboard kittens and major broadcast net works. Technologies and services
have emerged that make online video accessible and easy to use for businesses of any size. This breakfast session will offer
an overview of the online video basics, giving all attendees the tools they need to go beyond clicking the play button and
start thinking about how they can use video on their publications’ websites.
9:15 AM - 10:15 AM
10:45 AM - 11:45 AM
Why Video? Why Your Site Needs a Video Strategy
More than 75% of websites now use at least some video, but mom always told us that
just because everyone was doing it doesn’t make it right. What makes online video so
compelling and so necessary is that it offers greater content retention, brand recognition, site stickiness, interactivity, and audience measurement than any other form of
web-based communication. Three publishers will present case studies demonstrating
how they implemented online video and how it has contributed to their success.
Online Video Monetization: Turning Viewers into Cash
We know video adds intangible value to your site, but equally important is the fact
that it can provide a source of incremental revenue via subscription, pay-per-view, advertising, and lead generation. We’ll take a look at these various monetization models
and how they’ve been successfully implemented by publishers.
Steve;Rosenbaum, Author, Curation Nation – In a World of Curators, Publishers can Lead the Way
11:45 AM - 1:00 PM
Free Book to all
Consumers are facing a glut of information every time they open a web browser, and search engine algorithms
merely present us with a slightly smaller haystack in which to find the needles we’re looking for. Steve Rosenbaum
makes a compelling case that “the future of content is context,” and that this vital context can only be created by
curators who are deeply familiar with their areas of expertise. Rosenbaum, who also founded the video curation
service Magnify.net, will present his dramatic take on the emergence of the “curation nation,” and offer tips for
publishers to take the lead as expert curators of all content types, from text to video.
breakouts 1:00 PM – 1:45 PM
Turning Writers and Editors Into Video Producers
The most successful online video comes from people who are passionate and knowledgeable about their subjects, so who better to create your video than you and the
people who already write for you? It’s not rocket science, and this session will provide
you with an understanding of the video creation basics so that you and your team can
start creating effective video right away.
Getting Seen: Using Video SEO to Get on that Coveted First Google Search
If only it was as simple as “publish it and they will come.” We all know it’s not, but
video search results have a 41% higher click-through rate than plain text. Until
recently, video search engine optimization (VSEO) was something of a black art, but
a set of best practices has emerged that go beyond tricks and gimmicks to generate
good search rankings and help your audience find your video content.
breakouts 2:00 PM – 2:45 PM
Video Syndication and Aggregation Services: Getting Video on Your Site
Without Creating it Yourself
Whether you don’t want to get into the video production game or simply want to
build your publication’s video library more quickly than you can create your own
content, there are plenty of services that offer ways for you to make video part of your
publication’s offering without breaking the bank or your staff’s backs. We’ll take a look
at what’s available and how to best use it on your site.
3:00 PM to 4:00 PM
So What Do I Do Now? Ask the Experts!
Streaming Media editor Eric Schumacher-Rasmussen will sit down with panelists from
the day’s sessions and ask each of them to share the one tip they would recommend
that everyone who wants to use video on their sites should follow. More importantly,
the panelists will take your questions to help you better understand how best to use
video in your online publication.
Video + Social = Two Great Strategies that Work Great Together
By its very nature, video is a social medium, and by combining it with a smart social
media strategy around Facebook, Twitter, LinkedIn, and other tools, you can use it to
build not only the size of your audience but the quality and value of it as well. Video
and social media encourage viewers to participate, share, and become part of the
content conversation by creating and submitting their own videos. This session will
present case studies of successful video and social media integration.