Five, Four, Three, Two, One, Lift-off
Tuesday, September 27, Day #2
breakfast & Digital Hot Topic Roundtable
8:00 AM – 9:00 AM
Peer to peer learning at its best!
9:30 AM – 10:30 AM
You know it’s true: If your readers are on Facebook,
you need to be right there with them. But how do you
make the most of Facebook without asking your 14-year
old son for help? Our hands-on “bootcamp” will walk
you through 15 Facebook essentials, from maximizing
personalization on your page, creating custom tabs,
Facebook ads, killer content, understanding Facebook
Insights, and more.
Online Editor = Revenue Generator!
Rob O’Regan – Editor, EMediaVitals
Measuring the performance of your editors and writers
based on the popularity of their articles and posts is a
controversial topic for digital publishers. Does page view
journalism cheapen editorial quality? Should compensation of your editorial staff be based at least in part on
clicks, shares or other online performance metrics? Join
Rob for a look at the changing focus of online editors
and their role in the revenue-generation machine.
Working with Media Buyers – Winning the
Steve Nesbitt – Publisher, EH Publishing
The “who, what, when, where, and why” is your key to
delivering the perfect digital proposal. How do you find
the media companies to call on? Are you presenting
to the right person? What are the critical questions to
ask? Learn what Media Buyers most want! Led by Steve
Nesbitt of EH Publishing, this interactive program will
get you thinking, get you in the door, and get you closing digital deals!
11:00 AM – Noon
Do you ever feel like everyone’s talking about Twitter,
but no one’s explaining it? Joe Rassenfoss’“bootcamp”
session will give you the basics – from how to launch
a page, grow your Followers, use hash tags to hone in
on your audience, develop conversations and measure
results. We’ll also discuss strategies for your page that
will keep you focused on your goals from the start.
Good SEO, Bad SEO – Killer Revenue Strategies
Ryan Dohrn – President, Brain Swell Media
Excellent SEO is critical to your magazine’s success. So,
why do 95% of all publishers miss the mark when it
comes to SEO? Internet publishing pioneer Ryan Dohrn
has optimized over 3,000 web sites. He’ll dissect the 3
main SEO points most often missed by publishers. Learn
to draw the search spiders into your web and increase
your online profitability.
5-Step Online Promotion Explosion!
Matt Coen – President, Second Street
Matt Coen has helped more than 2,000 media companies generate tens of millions of dollars from over
100,000 online promotions. He’ll help you, too! Matt’s
5-step online promotions plan will help you bundle
print, online, email, and social advertising around
contests and daily deals. This high-revenue potential
approach will take you from the initial 12-month promotion plan through successfully selling the bundle to
building your email database and delivering successful
promotions for you and your advertisers.
Lunch & 20 great Digital ideas in 20 minutes
Noon – 1:15 PM
And Sponsor Give-Away Mania!!!
1:30 PM – 2:45 PM
Great Apps Show and Tell
App Show & Tell: Learn how to drive revenue and grow
reader engagement with magazine mobile apps! Four
of your fellow publishers and editors share their most
recent app creations live and answer your questions
about journeying into this digital frontier. From creation
to launch, what to expect and how you can maximize
your chances of app success.
Online Only, on a Shoestring…
Graham Kilshaw – President, ITEM Publications
Think it takes millions to start up a new magazine?
Think again. Today’s online world makes launching a
new title accessible to anyone — if you know what
you’re doing! Graham Kilshaw will lead you step-by-step through his latest online-only launch, giving you
the tools, tips, and tricks for a successful online launch
do-able for under $10K!
Video: The “Play Button” = Profits!
Tim Hermes – President, Hermes Media
You Tube averages 5 billion views a DAY – are you
cashing in? Tim Hermes’ uber-practical session will help
you start an online video portfolio quickly and easily.
Learn the 4 essentials you need to successfully launch
your video “channel”. Understand how to use existing
editorial resources to create sponsor-able video. And…
find the Holy Grail…Tradeshow video!
3:00 PM – 4:00 PM
Expert Panel Review and Critique of 5 sites! Critique of design, usability, creativity, revenue offering,
rich media, social media, e-commerce and everything else that makes an effective niche site!
video party like it
s 1999 with 2011 technology!
5:00 PM – 6:30 PM Eat, Drink and Shoot Video. Incredible preview to tomorrow’s BIG Video Day workshop.
For a Preview go to page 6…