Niche Digital Conference, September 26-28, 2011

Five, Four, Three, Two, One, Lift-off

Tuesday, September 27, Day #2

breakfast & Digital Hot Topic Roundtable

8:00 AM – 9:00 AM

Peer to peer learning at its best!

Session #5

9:30 AM – 10:30 AM

Facebook Bootcamp!

You know it’s true: If your readers are on Facebook, you need to be right there with them. But how do you make the most of Facebook without asking your 14-year old son for help? Our hands-on “bootcamp” will walk you through 15 Facebook essentials, from maximizing personalization on your page, creating custom tabs, Facebook ads, killer content, understanding Facebook Insights, and more.

Online Editor = Revenue Generator! Rob O’Regan – Editor, EMediaVitals

Measuring the performance of your editors and writers based on the popularity of their articles and posts is a controversial topic for digital publishers. Does page view journalism cheapen editorial quality? Should compensation of your editorial staff be based at least in part on clicks, shares or other online performance metrics? Join Rob for a look at the changing focus of online editors and their role in the revenue-generation machine.

Working with Media Buyers – Winning the Digital Proposal! Steve Nesbitt – Publisher, EH Publishing

The “who, what, when, where, and why” is your key to delivering the perfect digital proposal. How do you find the media companies to call on? Are you presenting to the right person? What are the critical questions to ask? Learn what Media Buyers most want! Led by Steve Nesbitt of EH Publishing, this interactive program will get you thinking, get you in the door, and get you closing digital deals!

Session #6

11:00 AM – Noon

Twitter Bootcamp!

Do you ever feel like everyone’s talking about Twitter, but no one’s explaining it? Joe Rassenfoss’“bootcamp” session will give you the basics – from how to launch a page, grow your Followers, use hash tags to hone in on your audience, develop conversations and measure results. We’ll also discuss strategies for your page that will keep you focused on your goals from the start.

Good SEO, Bad SEO – Killer Revenue Strategies Ryan Dohrn – President, Brain Swell Media

Excellent SEO is critical to your magazine’s success. So, why do 95% of all publishers miss the mark when it comes to SEO? Internet publishing pioneer Ryan Dohrn has optimized over 3,000 web sites. He’ll dissect the 3 main SEO points most often missed by publishers. Learn to draw the search spiders into your web and increase your online profitability.

5-Step Online Promotion Explosion! Matt Coen – President, Second Street

Matt Coen has helped more than 2,000 media companies generate tens of millions of dollars from over 100,000 online promotions. He’ll help you, too! Matt’s 5-step online promotions plan will help you bundle print, online, email, and social advertising around contests and daily deals. This high-revenue potential approach will take you from the initial 12-month promotion plan through successfully selling the bundle to building your email database and delivering successful promotions for you and your advertisers.

Lunch & 20 great Digital ideas in 20 minutes

Noon – 1:15 PM

And Sponsor Give-Away Mania!!!

Session #7

1:30 PM – 2:45 PM

Great Apps Show and Tell

App Show & Tell: Learn how to drive revenue and grow reader engagement with magazine mobile apps! Four of your fellow publishers and editors share their most recent app creations live and answer your questions about journeying into this digital frontier. From creation to launch, what to expect and how you can maximize your chances of app success.

Online Only, on a Shoestring… Graham Kilshaw – President, ITEM Publications

Think it takes millions to start up a new magazine? Think again. Today’s online world makes launching a new title accessible to anyone — if you know what you’re doing! Graham Kilshaw will lead you step-by-step through his latest online-only launch, giving you the tools, tips, and tricks for a successful online launch do-able for under $10K!

Video: The “Play Button” = Profits! Tim Hermes – President, Hermes Media

You Tube averages 5 billion views a DAY – are you cashing in? Tim Hermes’ uber-practical session will help you start an online video portfolio quickly and easily. Learn the 4 essentials you need to successfully launch your video “channel”. Understand how to use existing editorial resources to create sponsor-able video. And… find the Holy Grail…Tradeshow video!

3:00 PM – 4:00 PM

Web-O-Rama

Expert Panel Review and Critique of 5 sites! Critique of design, usability, creativity, revenue offering, rich media, social media, e-commerce and everything else that makes an effective niche site!