Become a Media Superhero!
President, Cole Publishing
Holy Online Revenue, Batman! Can you say comic-book-themed
keynote? Be more than a publisher, become a media superhero! We
went from practically non-existent online revenues a few years ago
to $1 million dollars+ online revenues (and higher profits) today!
Utilize all the tools in the social, digital and interactive galaxy to dazzle your customers and
make your bottom line soar. Strap on your gadget belt and fight lame ideas with fresh-squeezed concepts for mobile, video and more. Jeff Bruss of COLE Publishing will stretch
your thinking and give you a whole new attitude toward your digital revenue opportunities.
Social Media Marketing for Dollars!
We tripped over the real juice behind social media building and
managing campaigns for 1500 advertisers at DigitalSherpa...
so we figured we better apply those lessons to our own media
businesses. It’s not simple and takes time away from the usual,
so it’s not ok to casually wonder about ROI. Hear about three outcomes that will make
sense to you, keep you and your staff motivated, and serve as a compass for your social
media campaign. The session will cover easy ways to get organized creating engagement and content, how to think about new audiences and platforms, and some ways
to develop revenue that will make it all feel worthwhile.
The Niche Digital World--It’s not smoke and mirrors!
Chairman/CEO, Network Communications, Inc.
What do you know? The question for your niche media brand
isn’t what you know about digital. It’s what you know about your
audience, and what you need to know about digital media to make
the knowledge matter. In an exclusive keynote address, long-time
publishing veteran and digital innovator Dan McCarthy will unveil the 4 key audience
insights you need; the 8 ways those insights matter for customers; and the 16 digital
media skills your organization needs to make it all come together.
Online Video Workshop Keynote
Curation: Finding Needles in the Digital Haystack
Author, Curation Nation
Mountains of text. Millions of images. Thousands of hours of video.
And all Google does is make the digital haystack slightly smaller.
So who’s going to help your readers find what they’re really looking
for? Why you, of course! Mainstream sites like The Drudge Report
and The Huffington Post have made it big by curating content that appeals to their readers, and it’s time for niche publishers to do the same. Steven Rosenbaum will show you
how to use curated content, particularly video, to add value to your sites and make sure
that your readers don’t have to go anywhere else to get what they’re looking for.
Totally Cool Sponsors that Specifically Serve Niche Digital Business
helping publishers be their best online
Special Interest Publication Group