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067 Best Regularly Featured Web
or Digital Edition Column/Trade
A series of departments, sections or columns
of interest to a specific industry, written for the
Web. Entry should include URL addresses
for TWO different selections from same
series. Submit entry form with exact URL
addresses. Include all passwords. URL
MUST REMAIN ACTIVE THRU APRIL 2012.
074 Independent Blog/Consumer
One blog per entry. Independent blog that
serves as a weblog or online journal, directed
to an audience in the consumer industry. May
not be produced by a media publishing company. Will be judged on content, navigation,
design, functionality and creativity.
082 Best How-To Article/Trade
A single article using how-to steps, for a
trade audience.
083 Best How-To Article/
Consumer
A single article using how-to steps for a
consumer audience.
068 Best Original Web or
Digital Edition Photograph/
Trade & Consumer
Photograph created specifically for web or
digital edition. Submit with digital article or URL
address of article, in its entirety. Covers not
eligible. Submit entry form with exact URL
address. Include all passwords. URL MUST
REMAIN ACTIVE THRU APRIL 2012.
075 Independent Blog/Personal
One blog per entry. Independent blog created
by an individual, about an individual, group or
topic. May not be produced by a media publishing company. Will be judged on content,
navigation, design, functionality, creativity.
084 Best Interview or Profile/
Trade
Q&A or profile article about an individual of
interest to a particular industry.
085 Best Interview or Profile/
Consumer
Q&A or profile article about an individual of
interest to a particular industry.
BLOGS & SOCIAL MEDIA CATEGORIES 069 – 077
Blogs & Social Media Categories 069–077:
Blogs & Social Media eligible. Any frequency
permitted. Multiple entries permitted. EACH
ENTRY IS AN ENTRY FEE.
076 Best Use of Mobile
Technology Media/Trade
Mobile technology media, such as tablet app,
event app for your show, special mobile alerts
for promotions, mobile web seminar program,
and the like, for the distribution of content,
directed to a specific audience in the trade
market.
086 Best Signed Editorial or
Essay/Trade
A single article that takes a stand or expresses
an opinion about an issue of interest to a
specific industry audience.
069 Best Use of Social Media/
Trade
Best use of social media to promote your
content, event or contest sponsored by
your print or web publication.
087 Best Signed Editorial or
Essay/Consumer
A single article that takes a stand or expresses
an opinion about an issue of interest to a
consumer audience.
070 Best Use of Social Media/
Consumer
Best use of social media to promote your
content, event or contest sponsored by
your print or web publication.
077 Best Use of Mobile
Technology Media/Consumer
Mobile technology media, such as tablet app,
event app for your show, special mobile alerts
for promotions, mobile web seminar program,
and the like, for the distribution of content,
directed to a specific audience in the consumer
market.
071 Best Web Publication Blog/
Trade
One blog per entry, by an individual or group, for
publication site. Should contain archives, access
to RSS feeds, email alerts, search functions,
blogger contact/bio, user-generated content,
privacy and policy information.
Creative Trade & Consumer Print
Publication Categories 078–109: Trade &
Consumer print publications eligible. Initial
category must be fulfilled. Any frequency
permitted. Multiple isues permitted. EACH
ISSUE IS AN ENTRY FEE.
078 Best Feature Article/Trade
An article of general interest to a trade
audience.
072 Best Web Publication Blog/
Consumer
One blog per entry, by an individual or group, for
publication site or digital edition. Should contain
archives, access to RSS feeds, email alerts,
search functions, blogger contact/bio, user-generated content, privacy and policy information.
079 Best Feature Article/
Consumer
An article of general interest to a consumer
audience.
089 Best Regularly Featured
Department, Section or Column/
Consumer
A series from a department, section or column,
of general interest to a consumer audience in
a specific industry. Choose TWO different
selections from same series.
080 Best Series of Articles/Trade
A series of subject-related articles in two ( 2)
or more issues, representing excellence in
reporting.
073 Independent Blog/Trade
One blog per entry. Independent blog that
serves as a weblog or online journal, directed
to an audience in the trade industry. May not
be produced by a media publishing company.
Will be judged on content, navigation, design,
functionality and creativity.
090 Best Public Service Series
or Article/Trade & Consumer
A single article or series that altered or
dramatically affected an event or practice
resulting in increased public services. Entry
should indicate why the article is significant
and what its effect was.
081 Best Series of Articles/
Consumer
A series of subject-related articles in two ( 2)
or more issues, representing excellence in
reporting.
088 Best Regularly Featured
Department, Section or Column/
Trade
A series from a department, section or column,
of general interest to a trade audience in a
specific industry. Choose TWO different
selections from same series.
CREATIVE TRADE & CONSUMER PRINT CATEGORIES 078 – 109
091 Best News Story/Trade
An article of particular timeliness or newsworthiness to a trade audience.
092 Best News Story/Consumer
An article of particular timeliness or newsworthiness to a consumer audience.
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